Project Background
The plan that was originally created by Tempe Chinatown Plaza LLC came from the
acquisition of cafe Istanbul at the end of September 2017. It's just that the reconstruction
and operation of a restaurant can no longer satisfy the development of the company.
Moreover, the only China's cultural plaza in Arizona has gone. This has deeply
awakened us, not only in the market economy, population flow and theme innovation. In
addition, we must bring the excellent and plentiful Chinese traditional culture to ASU and
bring it into Tempe.
Tempe Chinatown mirrors that of many other Chinatowns throughout the United
States. As Chinatown moves forward, the community faces new opportunities and
challenges that include the growth of surrounding Asian American communities. While
the entertainment district and Marina Height at downtown Tempe is growing, most of
residential has been replaced by high-end housing for rentals. Tempe is in a new stage of
rapid development.
Our Purpose and Process
Tempe Chinatown Business Plan is a two-year collaborative planning process. This plan drew from the expertise, experiences, millstones, and setbacks of the past. The community is going to build upon previous achievements, through a spirit of cooperation and commitment, and it has created a vision for a healthier and more sustainable Chinatown in the future. Tempe Chinatown will make the traditional Chinese street food to suitable for all regions and customers. Retain and reinforce chinatown's mutually supportive functions as neighborhood, capital city and visitor attraction.
Cultural Exchange
Museum and exhibitions use the timeline to link the entire history of China. We will present an aspect of Chinese culture every six months through different themes and video walls.
Capital Center
Chinatown functions as a capital city and center of civic, political and social service organizations, as well as a specialized shopping center for thc larger Chinese population of Tempe.
Tourist attraction
Chinatown is a destination for most visitors to the city and many Chinatown restaurant and gift store enterprises have a strong tourist trade.
Chinatown Overview
Physical Environment
With front-facing overhead clear glass window, we are going to remodel all exterior and interior design with the theme of Great Wall. The visual attraction and impression will rapidly increase customers’ interests and reputation. The second-floor will be extending to 2800 SF totally, which is going to include all supermarket elements and decoration.The company will carry out new thematic designs based on different periods and stages, such as an overview of China’s 5,000-year history, Chinese traditional musical instruments, Chinese architectural history and architectural features, and more.
Population
China’s the leading country of origin for ASU international students. China’s enrollment grew 31 percent to 1,704, more than doubling over the past four years. According the population data in Arizona, Chinese population at Phoenix area is going to around 83,531 totally. Chinatown functions as a capital city and center of civic, religious and political organization, as well as a specialized shopping area for the larger Chinese population of Tempe. There are about 131,900 Chinese in Phoenix Area and about 2/3 of this population lives around Tempe.
Land Use
Tempe Chinatown Plaza locate at 1310 East Apache Boulevard, Tempe, Arizona 85281. The existing building has 5,710 SF immediately available. The second-floor mezzanine office and conference room. We are going to expand 1,700 SF for the second-floor to set-up Chinese supermarket and Tea Station. The first floor of food court will full of traditional Chinese street food and American-favor Chinese food.
Economy
Comprised of the cities of Chandler, Gilbert, Mesa, Tempe, Apache Junction and Queen Creek, the region offers a labor force of more than 750,000 workers highly skilled in scientific, technical, healthcare, and professional services and comprises 42 percent of the total workforce in the metro-Phoenix area. Forbes recently ranked Arizona as the best state for future job growth spurred by an increase in population fueling jobs in healthcare and consumer services, as well as affordability over the West Coast.
Hightech Dinning Experience
In a person's day-to-day life, except for sleep, transportation, work, and family activities, the most important thing is to eat. Every time you go to the restaurant, besides fast food, you can quickly get a uniform quality food chain store anytime, anywhere, and more people will choose different restaurants with different tastes and environments. The new high-tech restaurants in Tempe Chinatown Plaza can not only greatly increase the variability of the decoration style, create a new era of Chinese restaurant atmosphere, but also create a restaurant dedicated to the theme of their own, adding a combination of technology and fashion feast, provide visual enjoyment while eating.